What happens on the discovery call?
We ask three things: what you want the site to do, how you'll know it worked, and what you're planning to invest. It's a conversation, not a pitch. By the end, we know whether we're the right fit, and you know what happens next. We then turn your answers into a brief that guides the rest of the project.
What do you need from me during the project?
Four things. Answer two short surveys at the start, one about your firm and one about the project and your content. Send the material you already have: copy, photography, project write-ups. Approve each stage before we move on. And give feedback in good time, which keeps the schedule where it started.
Who approves what, and when?
Nothing moves forward without your yes. On a build from scratch, you approve the sitemap, then the moodboard, then the design, in that order, before we build anything. If you bring your own design, you approve the structure and then review the site on a private preview before it goes live. Either way, launch only happens once you've signed off.
What happens if feedback or content is delayed on my side?
A short delay changes nothing. If feedback or content is more than 10 business days late, the schedule moves to match. If it's more than 30 business days, we may pause the project, and restarting it involves a reactivation fee and a revised timeline, as set out in your statement of work. If you can see a delay coming, tell us early and we'll plan around it.
What counts as out of scope, and how is it handled?
Anything outside your statement of work: new pages, new features, design changes after approval, and extra rounds of revisions. We tell you what it involves and what it costs before we start, and nothing goes ahead without your yes. It's billed hourly, at the rates in your statement of work.
How do we stay in touch during the project?
Every stage ends with a review where you see the work and approve it before we start the next one. In between, email us whenever you need to, and we'll reply within 1 business day. You'll always know which stage you're in and what comes next. Approvals are confirmed by email, so there's always a record of what you signed off.
How many rounds of revisions are included?
2 rounds at each stage: the moodboard, the design, and the build. A round is one full set of feedback, gathered in one go, so send everything together. Anything beyond that is billed hourly at the rate in your statement of work.